Who We Are

On Target Direct was started by Alan Baron and Grant Dunning in 2000.

Alan is currently Vice Chair of the Board of Directors of the Postal Customer Council. His involvement with the PCC and the relationships developed within the postal service allow On-Target Direct access to knowledge and to have direct input into the postal process that other direct mail companies are unable to attain. Alan brings more than 20 years of overall experience to On-Target Direct, specializing in information systems, finance, as well as operations management.

Alan has operated as COO for On-Target Direct and the Dunning Group until late 2006 when he took over ownership and leadership of On-Target Direct. Alan has overseen production, operations, information services and finance. Prior to On-Target Direct, Alan served as COO of Dunning Group Marketing Services, Director of Information Services for the Irvine Company and Donahue Schriber. Alan earned a Bachelor of Arts degree in Accounting from California State University - Chico.

What We Do

Whether a client wants to acquire new customers or increase their business with their existing customer base, we have the expertise to develop a targeted direct marketing campaign that delivers results. We offer an array of services as part of a total solution to implement a successful Direct Marketing Campaign. These services include:

• We help you create the strategy and campaign design
• We determine the database / customer list that will be targeted
• We create the graphic design of the piece to achieve the desired results
• We coordinate the printing of the direct mail pieces
• We personalize, bind, sort and mail
• We provide message broadcasting to increase response rates
• We offer promotional incentives to achieve desired results
• We track and measure the success of your campaign

Our results-oriented Direct Marketing campaigns help generate leads, develop brand awareness and build sales.

How You Benefit

Our Direct Marketing Campaigns generate profitable results. Here are some of the benefits of our direct marketing campaigns:

• MEASURABLE - Direct Mail is measurable. Compared with T.V., Newspaper, Radio, and Billboard, only direct mail is truly measurable.
• INEXPENSIVE - Direct Mail is inexpensive. Running a Direct Mail campaign is perhaps the most cost-effective use of your advertising dollar.
• TARGETABLE - Direct Mail is targetable. Rather than sending a generic message out to the general population, direct mail allows you to specifically target an audience who is interested in exactly what you have to offer.
• PLANNED -Direct Mail is planned. The audience is carefully chosen, the message crafted exclusively for that specific audience, and the details are thought through, down to the day of the week that the piece is dropped.

To learn more about Direct Marketing click here to receive a free copy of our white paper report "The 7 Fatal Flaws of Direct Marketing".