Frequently Asked Questions

1. What is the benefit of direct mail over any other advertising?

With direct mail you can target a very specific market. You can reach out in a very personal way to the exact type of customer that will buy your product. In addition, direct mail is easily tracked and the results are measurable.

2. What type of list should I target?

There are a variety of different lists to target. You need to ask yourself the question…who do I want to attract? Exactly what are you trying to do? Are you trying to sell a product, service or idea? If serious thought is put into the type of person you want to attract from the mail, you will be able to find the corresponding list.

3. Where do you get your credit information?

We get the credit information from one of the 3 credit bureaus (Equifax, TransUnion and Experian). This ensures that you are getting up to date and accurate credit files. This also allows us to use extra criteria in the lists to pinpoint the best leads for your direct marketing campaign.

4. How does exclusivity play a part in direct mail?

Any time you engage in a direct marketing campaign in a specific area you do not want a close competitor to send similar mail to the same people. We will always give area exclusivity. This means that for a pre-determined amount of time while you are running a campaign, we will not provide a similar campaign to anyone in the area. Typical time frame is 30-45 days. This will allow you to finish your campaign and start a new one without a competitor acquiring the territory.

5. How do I design the art used for the direct mail campaign?

Our graphic design team has one goal… to create pieces that get results for our clients. We use state of the art graphics software and hardware in a Macintosh environment. Our design team is familiar with all of the critical stages of the production process and will work with you to make your direct marketing campaign a success.

6. Can I get a list of phone numbers with the direct mail?

Yes! This is also a great idea for direct mail. With a list of attached phone numbers (usually about 15-30% match rate with the mailing list) you can have your staff call the customers during the mail campaign. This will provide 2 personal contacts with a customer instead of one. It is a great way to increase response from direct mail.